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THE RECORD
The Record
Measurement and detection. Revised on a schedule, sourced to the organisation that issued each figure.
Measurement and detection. Revised on a schedule, sourced to the organisation that issued each figure.
Deepfake Self-DefenceVoice clones need about three seconds of audio.FOLLOW THE RECORDThe record is revised four times a year.HOW MUCH IS BOTSMore than half of web traffic is automated — 53% in 2025 per Imperva and…HOW TO ASK AI WELLNot prompt tricks that expire with the next release.HOW TO SEARCH NOWMost searches now end without a click.HOW TO SPOT AI WRITINGNine reliable signals of AI-generated text, why detector tools cannot be trusted to accuse anyone, and what to…PRESS AND CITATIONFor journalists and researchers: descriptions, citation formats, reuse terms, and a standing offer to correct…SPOT FAKE IMAGES & VIDEOWhat still gives away AI-generated images, video and cloned voices in 2026 — and why the visual tells are…State of the Automated InternetHow much of the internet is machines? A quarterly, fully sourced snapshot: bot traffic share, AI-generated…THE HOUSEHOLD GUIDEPrintable.USING AI AT WORKWhat should never go into a prompt, what to disclose, and what you stay answerable for when the output…WHAT HAPPENS TO WHAT YOU TYPERetention, training, human review and whose data it legally is — four separate questions people collapse into…WHEN NOT TO USE AINine cases where reaching for AI makes the outcome worse, from someone who uses these tools…